TANGIBLE MOBILE APP SERVICE FOR CHINA MIGRANT WORKERS

Introduction

  • This ongoing project is to improve the mobile lifestyle of China’s New-Generation Internal Migrant Workers.

    China has been the world’s fastest growing economy for three decades. This boom has been filled by 200 million migrant laborers, who make up 40% of the urban workforce, having moved from the countryside to the cities. They are part of the world’s largest peace time migration. They have made a significant contribution to China’s economic boom.

    However, the lives of these migrant labors are restricted. They do not have official permission to work in cities. Therefore, they are employed without labor contracts, forced into overtime, poor accommodation conditions, no health insurance, denied holidays and poorly paid. They were typically employed as construction workers, production line workers, and workers in some service occupations. They are over stressed and do not have time to relax.

This project focused on researching their style of living, Internet use, mobile communications and media consumption. The project used empathic research methods to define the problems and design a mobile assistance device to improve the migrant workers’ way of communication and offer leisure entertainment.

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Design Process

  • Analyze SET Factors

    Social, economic and technology (SET) factors map the continually changing context in the social, economic and technology aspects. Based on initial research, I listed the changes that take place in SET, which presents the opportunities below.

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  • Analyze Product Opportunity Gap(POG)

    The process of analyzing SET factors to identify the product opportunity gap is a step to further identify narrow opportunities as well as to help in defining the product features. The five possible directions generated from there is what fills the Product Opportunity Gap (POGs): policy improvement, education, entertainment, social activities and enhancement of communication.

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  • From SET to POG, Weighted Matrix

    The process of analyzing SET factors to identify product opportunity gap is a step to further identify and narrow opportunities as well as help defining the product features. The five possible directions generated from there is what fills the Product Opportunity Gap (POGs): policy improvement, education, entertainment, social activities and enhancement of communication.

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  • Product Definition

    1.  The basic functions of the product are downloading music, video, games and other applications to mobile devices including mobile phones, MP3, MP4, GPS.
    2. The targeted users are internal migrant workers in China who have relatively lower education level and less entertainment.
    3. The product is located near suburban residential areas or school areas in small shops, train stations, banks and restaurants where people need to wait.
    4. The product is modularly designed. It can hung on the wall, placed on the table, and also stood on the ground.
    5. The product provides three basic categories: application store, game lobby and media center.
    6. The functions of the product includes personal music recommendations, recharging the mobile device and deleting viruses.
    7. The styling features are user-friendly, cleanly designed and durable.
    8. The major competitors are the local music download stall in the street and online application stores.
    9. The product is used internally and should have people in charge of it to provide instructions and prevent malicious damage.

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    Apple app Store vs. Tangible app store


Concept Development

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